AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps in Mexico Q2 2022
Discover how the top beauty retail apps performed on a unified platform in Mexico during Q2 2022, based on Sensor Tower data.
The second quarter of 2022 saw varied performances among the top beauty retail apps in Mexico. Here's a closer look at how these apps fared in terms of weekly downloads and active users, according to Sensor Tower data.
SEPHORA experienced steady weekly download growth, starting at approximately 2.6K in late March and peaking at 5.4K in mid-June. The app's weekly active users also saw a consistent rise from 13K to over 20K throughout the quarter.
IPSY: Personalized Beauty had a modest but stable performance in Mexico. Weekly downloads fluctuated around the 100 mark, with a notable increase to 164 by the end of June. Active users followed a similar pattern, gradually climbing from around 1.3K to nearly 1.6K.
BEAUTY BAY showed minimal activity in Mexico, with weekly downloads rarely exceeding single digits. Active users remained consistent but low, hovering around the 130-160 range.
Lush Fresh Handmade Cosmetics had very limited engagement, with only a handful of downloads recorded and no significant active user data available.
Nykaa – Makeup/Beauty Shopping similarly showed minimal activity, with negligible download numbers and no active user data reported.
For more detailed insights and data, visit Sensor Tower.
